Tracking delivery, bounces & complaints

Once mail goes out, you need to know what happened to it — what was delivered, who opened and clicked, what bounced, and who complained. BlacklistGuard exposes all of it in the console and through the API.

The dashboard

The console home gives you the month-to-date picture at a glance: delivered, bounced, failed, complained, suppressed, plus open and click rates. It's the fastest way to see whether things are healthy. The same numbers are available from the dashboard API.

Per-message: the Messages log

For individual messages, the Messages log has one row per send across every channel (API, campaigns, SMTP). Each row shows the recipient, the current status, the SMTP result code, the number of attempts, and the receiver's error_message if it failed. Filter by source, recipient, or status to drill in. See the messages API.

Opens & clicks

Open and click tracking is set per campaign (and inherits your list's default). When enabled, links are rewritten through your tracking domain and opens are counted. You'll see open and click counts and rates on the campaign's stats and in the stats API.

Bounces & complaints

The Bounces & complaints view is where deliverability problems show up first:

• Bounces — classified as hard (permanent; the address is suppressed automatically) or soft (temporary; retried). The summary shows your bounce rate over 24 hours, 7 days, and 30 days.
• Complaints — recipients who marked you as spam, reported back through the feedback loops you set up. Suppress complainers as they come in; your complaint rate is the number to watch most closely — keep it well under 0.1%.

Pull the recent records and the aggregate dashboard from the reporting API. To catch complaints that providers report directly, also set up feedback loops.

Deliverability & reputation

The Deliverability report rolls this up into reputation signals: IP and domain reputation, a bounce breakdown, and delivery rates broken down by recipient provider (Gmail, Outlook, …) — so you can see if one provider is treating you differently from the rest.

Turn signals into action

• Rising bounces → clean and validate your list.
• Rising complaints → review the content/targeting of the campaign driving them; suppression is already automatic.
• Rising deferrals/failures → see Diagnosing an SMTP deferral.